Health-Tea is a new non-profit organization established in 2019, dedicated to bringing awareness and education people on the health benefits of tea primarily, Camellia sinensis. The goal of the organization is to make the information well-known through informational collateral such as advertisements, website, other printed materials.

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The Leaf represents the tea leaf, Camellia sinensis as well as nature. The rounded corners and curves emphasizes an organic feel in a modern way. The Greek Cross is a famous variation used for the emblem of the Red Cross movement. More than one hundred years ago, this organisation was founded to aid those wounded in battle. The objective of the Red Cross emblem was to have a unified and distinctive sign that would be respected internationally.

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The type chosen for the brand system is Garamond, an Old Style typeface that retains a traditional handmade organic appearance that is
legible at a wide range of different scales. The fonts available in the family are “limited” to regular, bold, and italic. This allows for simple clean designs and less indecisiveness when choosing which fonts to use when designing for the organization’s publications and other deliverables.